The Fitting Room Launching 'Foxy' New Campaign

The Fitting Room Boutique launches the “Foxies” Body Image Campaign, targeted to reach teens and women in the Lake County area. The campaign features seven “real-women” models eager to educate women on issues such as body dysmorphia, eating disorders, bullying, low self-esteem and more.

“The Fitting Room ‘Foxies’ (Amanda, Anna, Dana, Faya, Leah, Jonelle and Sarah) is a group of women who share the core belief that NO woman should compare herself or her body to any standard except her own,” says Sarah N., “Foxies” model. These seven extraordinary females are looking to inspire women and teens with their personal experiences, instill self-love, and self-respect.

The “Foxies” will host and assist in educational outreach activities to share their message through workshops, charities, seminars and other community events sponsored by The Fitting Room.

“We aren’t the typical six foot, size two lingerie models,” says Jonelle J., another “Foxies” model. “We are real, everyday women: we have kids, we have careers, we love to eat, and we do have our flaws.” Jonelle elaborates, “Our mission with this campaign is to educate women and teens while helping them feel confident in their own skin—flaws and all.”

Bex Anderson, The Fitting Room owner, states, “Since our opening in 2012, The Fitting Room Boutique has become a trusted place for women to get accurate bra fittings, as well as a boost of confidence.” Anderson continues, “The majority of the women we fit, constantly put themselves down without even realizing they’re doing it. It’s as if they have this image in their minds of what they’re supposed to look like, causing them to discard any appreciation for their own uniqueness.” 

Anderson further emphasizes, “I think it’s imperative for women to have a support system to help them learn the value of their own beauty, and the ‘Foxies’ will be the start of that support system.”

In addition to hosting events, organizing seminars, classes and workshops, the “Foxies” plan to connect with women through their personal blog and discussion boards. “This gives women an opportunity to discuss sensitive body issues with a ‘Foxie’ anonymously,” says Anderson. “We will strive to change women’s negative perceptions of themselves, one body at a time.”

—Submitted by The Fitting Room.