Gurnee Mills representatives shared this information in a press release about the new store:
"The 'Pick-A-Brick Wall,' by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The 'Living Room' is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get 'hands-on, minds-on' with LEGO products. Finally, a 'Brand Ribbon' runs the circumference of the store, featuring LEGO model displays, company history and fun facts to entertain guests."
Click here for more information about the LEGO store.