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It's Business

Have you seen the segment on The Ellen DeGeneres Show about real estate....

 

Have you seen the segment on The Ellen DeGeneres Show about real estate?

I hadn’t seen it until recently, when someone sent me a segment about Realtors and their personal ads. It was very funny. In case you haven’t seen it, check it out on YouTube. 

It got me thinking. What kind of sellers would pick a Realtor, who advertised himself as a space lamb, to represent them in the marketing of their home? As Ellen said, tongue in cheek, “So when it comes time to make the most important financial decision of your life, pick the space sheep.”

Coincidentally, during social situations within the last week, I found myself in conversations with three different people talking about selling real estate. (Not surprisingly, this conversation happens to Realtors pretty often.) 

These three different people shared with me the reasons they used to pick their Realtors. I found their selection criteria quite amazing:

  • “Well, we felt we had to pick this ‘girl.’  She was the daughter of good friends of ours.”
  • “...I really had to pick her to be the Realtor, because we go walking together every morning.”
  • “...she’s an old friend.  We play tennis together.  She wouldn’t understand if I picked someone else.”

Don’t get me wrong. I respect people who value loyalty and friendship. Through the years, I've worked with a number of my good friends. And who’s to say that good friends can't be fantastic Realtors?   

But, while you want to like your Realtor and feel comfortable working with them, I really question whether friendship and loyalty should be the primary factors that go into selecting a Realtor.

Like I said before selling a home is not personal; it’s business.  

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Julie Schwartz September 27, 2012 at 02:12 PM
When we needed a realtor I did not think my good friend was the best choice. Unfortunately that ended the friendship. It was sad, but we had to do what was best for us. A freinnd should understand that.
Julie Brown September 27, 2012 at 10:59 PM
Friendship and loyalty don't sell homes. Many people dont like mixing business with pleasure. I have only seen bad things happen as a result. If a friend cant understand that, than I say they arent really a friend after all.
Dino Micheli September 27, 2012 at 11:12 PM
Friends and Business don"t always go well. I am a realtor Broker and I do work for friends, but I do make sure they understand that any dealings with a particular piece of property is business and our friendship does not influence my decision or should it influence theirs. i find that this works our well and we are very successful in getting the job done for my friend clients. Dino Micheli, Broker, Exit Platinum Realty
Sharron Kelley October 08, 2012 at 02:09 PM
This he is a very difficult decision for most people and they usually choose the friend and then it does not go well and so goes the friendship. When interviewing the friend tell them that this is going to be a business interview and you are also going to interview other top agents in the area so there are no surprises. If you do not choose the friend then explain to them why so they can understand. Most people leave that part out even when it is not a friend. Sharron Kelley, Coldwell Banker Buffalo Grove

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