Small Businesses Profit from New Visual Advertising Technology now available from a New Company

New digital signage advertising technology too difficult for a small business to use by itself has been overcome by a start-up Grayslake, Illinois company that has grown from two to eight employees in just a few months.

“Moving digital signs advertising one or more products or companies is fine for large corporations that have the knowledge, money and time to make the signs work. But for the small firm the knowledge, high costs and the time to create an active sign display is not there,” said Michael Brankin, vice president of research and development for Hansen Advertising Network.

He said this niche research on sign usage to find out how to help small businesses as well as ourselves led to the establishment of the Hansen Advertising firm. The display signs can be almost any size and have six or more messages on each of them at the same time. The digital sign can display one advertisement at a time or have messages going across the board as often seen in television storm warnings while multi displays can be shown on the digital screen at the same time.

 Brankin said there are other aspects very appealing to owners of small business and non profit organizations that he calls revenue sharing.

He said his company sales people sell ads to go on the digital display screens owned by the Hansen customer. The sign owner then receives 25 percent of the charge to these outside firms. The small business owner still can place his or her advertisement on the screen.

This means that even if the small business does not get one sale from their own advertising, the advertising from other companies using their digital sign can give them a profit.

One unusual project, said Brankin, is that a golf course manager asked him to find advertising that can continuously be put on the small screen at the front of golf carts. Brankin said he thinks he can find the outside advertisers from local to large golf related businesses to clinch the deal with the golf course operators.

 Hansen has digital moving signs in18 locations with signs from the Illinois Beach State Park lodge at Zion, Illinois to its newest customer, the House of Szechwan in Des Plaines near O’Hare International Airport.

Most of the initial sales are in Lake County, Illinois locations with six of them for churches. He estimated that some 200,000 people currently will see the 24 hours signs provided by Hansen each month.

Hansen added that the digital advertising platform is so new he did not anticipate the excitement and immediate growth of the firm. The pictures on the screen are limited only by the imagination of the ad designer.