Visit Lake County Wins a Bronze Telly Award

Visit Lake County Wins a Bronze Telly Award

33rd Annual Telly Awards honors the very best commercials, videos, films and Internet work

Lake County, IL, June 14, 2012 – The winners of the 33rd Annual Telly Awards have been announced, with Visit Lake County taking home a statuette for their “Let The Ride Take You” TV spot.  The spot won a Bronze Telly (second place) in the Travel/Tourism category.  With nearly 11,000 entries from all 50 states and numerous countries, this year’s Telly Awards has been one of the most successful and competitive in the long history of the Telly Awards.

In “Let The Ride Take You”, produced by ad agency Davis Harrison Dion, Lake County spotlights the variety of attractions and destinations that are “just a short ride away” in Lake County. Focusing on “the ride” the television spot featured rides through Lake County via different vehicles including a classic red convertible, a canoe, golf cart, waterslide and roller coaster. “The Ride” targeted a broader audience focusing on the variety of offerings Lake County has during the summer for kids and the whole family.

"We are extremely excited to have received this prestigious recognition," said Maureen Riedy, president, Visit Lake County.  "The TV spot was the cornerstone to a tremendously successful ad campaign last year, and is so visually engaging, that we have expanded the concept for this summer’s campaign to include even more rides you can take in Lake County.”

For additional information, or to find out more about Lake County, please visit our website at www.visitakecounty.org.

About Lake County

Visit Lake County serves as the champion for tourism and the official destination marketing organization for Lake County, Illinois and represents municipalities, hotels, attractions and hospitality related businesses throughout the county. The agency provides travel resources and services for visitors and event planners to enhance the economic impact of travel spending in the county.

About The Telly Awards

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

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